What is limiting our outreach efforts?

Content Creation is too...

• Difficult… There are way too many headaches associated with it.

• Expensive… You need a huge staff to create the variety of pieces we want.

• Complicated… We don’t understand how it integrates into our business.

• Fizzles… We talk a lot about it, then no one does anything.

Many companies have the best of intentions to enhance their digital image. Unfortunately it often gets delegated to the social media intern. Let’s have a broad conversation about how we can use your content.

Why create custom content for your brand?

Today, consumers have an endless array of options to choose from for goods or services. The ones that stand out are those who form relationships with their clients. 90% of consumers find custom content useful, and 78% believe that organizations who provide custom content are interested in building good relationships with them (CMO Council). Your business can’t afford to miss out on that opportunity.

There are more eyes on our “digital storefronts” than ever before. Will we capitalize on that chance? Our businesses should focus on creating the most stunning and engaging content to enhance our image and build that relationship with our audiences.

I have been creating custom content for over 14 years. My experience ranges from strategizing around broad campaigns to the tactical work of creating the materials. This includes written materials like articles, press releases, essays and product descriptions, along with finished photography projects that include portraiture, architecture, products and event photography. In addition, I specialize in creating video productions, these have ranged from 30 second TV spots to 70 minute annual documentaries. In order to distribute it, I have built websites and blogs to host materials to engage audiences and build mailing lists.

Consider me your digital “swiss army knife.”

How does this work?

As your creative partner, I am committed to making your business look the best. We will work together to produce a strategy around where your content is distributed. We will identify your primary audience and outline several pieces that will make an impact in your business. Then we will find ways to repurpose each piece creatively so it can live across your various channels whether in print, email newsletters or social media.

Your business doesn’t need to be the Wall Street Journal or a leading trade magazine to produce relevant, helpful and engaging content. You just need a plan and someone to help you act on it. There are just as many opportunities to produce amazing content and drive solid results.

Let’s get started.